Website Design – The Crushing Truth Why Certain Web Designs Hinder The Flow of Website Traffic

You did a website for a friend of mine’s and she just loved the results and your pricing. I’ve been looking for a knockout website design. One that is eye appealing and so beautiful that people go, “ooh and aahh” when they see it. I want to make the most popular websites blush with envy…

After she thoroughly explained what she envisioned, I had to decline her business. The website she was looking to have built was going to be a stunner; there was no doubt about that! The problem was, it was going to be a NO TRAFFIC GETTING stunner. She eventually found a Webmaster who was willing to build the site exactly the way she wanted it but that’s when the problems started.

I Went To Your Website But...
He did the site in Flash, plus it had some other breathtaking graphics, a peel away ad, a footer ad and one of those pop up talking video spokespersons. This woman plopped some heavy cash into radio, television, PPC and press release advertising. The good news was; the traffic started coming in droves. The bad news was, her website kept tanking out. Instead of viewing her AWESOME website, visitors were getting the infamous, “Network Timeout - The server at www.awesomelookingwesbite.com is taking too long to respond” error message.

Even after the Webmaster put her on a dedicated server, the website loaded slowly. He ended up building two versions of her website; a flash version and an HTML version without the glorious graphics. Once he gave the people a choice, to her chagrin, the majority chose the throttled down HTML version. Who has two minutes or more to wait on a website to load? What, are you trying to take us back to the days of dial up and 56k modems?

He Who Learns This Website Design Secret, ROCKS and RULES!
In your quest to get a website designed or build one yourself, REMEMBER this rule: a website is not supposed to look stunning unless it’s vying for the most awesome looking website of the year award.

There’s only a certain segment of people and industries that can break that rule: Hollywood, television shows, actresses, actors, record companies, models, artists, musicians, DJs, photographers and other niches were looks and are every thing and a budget is not really an issue.

Website Design 101 in a Nutshell
Your website design should have a twofold mission. Number one: Get massive website traffic! Number two: Convert that website traffic at a higher than normal rate. If you follow that philosophy, there are certain things you will stay away from such as, “Flash, bandwidth eating graphics, scripts that bog down servers and other goobly gooes that make search engines go, “eewe!”

Don’t Disturb My Website Design Groove!
A website design that distracts visitors from the path they should be taking, (i.e., clicking on ads, opting for the opt-in, placing orders, getting referrals, downloading info, etc.) is a poorly designed website... no matter how BREATHTAKING it looks! The design of the website must lead people to the desired destination in the least amount of time; nothing more, nothing less.

Remember The Song, “I Know What Girls Like!”
Actually I never heard the song, however that doesn’t prevent me from using the title to make a dazzling point that will generate you constant wads of cash in the years to come… if you take heed. You have to know what website visitors like when it comes to website design and here’s the list…

• Fast loading websites
• Websites that DON”T require them to download a file in order to view the website
• Websites that don’t have pesky pop up and pop under ads
• Websites that don’t have forced exit pages they are reprimanded to when they click the RED X on the right hand corner of their browser.
• Websites that don’t secretly load scripts, spyware, adware or malware (P.S. Website owners who have to resort to those types of tactics to make money online, should really find a new business!)
• Webmasters who sell their opt-in lists to other advertisers
• Websites that don’t automatically start playing videos or music; unless it’s an artist’s site
• Websites with great content
• Websites that are easy to navigate
• Websites were the color scheme, graphic design and overall layout isn’t overbearing or protruding
• Websites were the web designers are not bent on showing off all their impressive programming and coding skills

If you or your Webmaster ignores, takes lightly or disregards what visitors like, your website won’t be generating much traffic and that's the crushing truth!