SEO Optimization Meets Content and Millionaires Are Born

In SEO Optimization Content is The King’s Ransom!
Ever heard the statement, “Content is king?” When it comes to SEO Optimization, content is not just KING; content is the king’s ransom!

When most people, (including me) refer to content, we are speaking about articles, reviews, blogs and opinions written about various subjects, niches and products. If you cultivate the right content you will end up with a highly valuable traffic getting.

I hear your mind going into overdrive asking, “What’s the right content?” The answer is: content that is unique and that provides educational, inspirational, engaging, informative, humorous and insightful gems.

Ok, take a deep breath and exhale!

Each article DOES NOT have to contain all of those qualities, but at least ONE, preferably two!

That’s the first thing; the second thing the right content contains is the right keywords with the right keyword density. For example, if this article were about “Water proof magnetic widgets” I would have that phrase naturally sprinkled throughout the article in such a way that you would and you wouldn’t notice it.

It used to be when it came to SEO Optimization and keyword density, that people just stacked articles with certain keywords so much so that the article wasn’t readable. They would take a 350 word article and put the keyword phrase, “Water proof magnetic widgets” in the article SEVENTY times! That’s a keyword density of 20%! Can we shout, keyword spamming? That is a lame attempt to manipulate search engines that may get you de-indexed these days.

What you want to do is create unique content founded upon the right keywords and keyword phrases with the appropriate keyword density, which is a range between 1.5% and 4.4%. When your content looks like that, your starting to master SEO optimization and the search engines and people who surf the Net will love you.

I’ve got to give you this word of caution before going any further. In Internet Marketing, someone is always reinventing powerless get rich quick schemes. They go so far as to pay heavy hitter copywriters the BIG BUCKS to make you think what they are selling is the real deal instead of rehashed hype. One of the areas you need to be on the lookout for is the people selling PLR content.

The idea is that you’re going to buy a package of 300 unique PLR articles and post them to your website and various article directories.

So far so good! BUT, and you knew this was coming, so hang on for dear life!

The company that sold you the unique PLR articles ALSO sold the exact SAME package to two thousand and five-hundred other people who immediately posted the articles to their websites and to article directories.

Somehow, way or another, everyone who buys those PLR packages is convinced they are going to hit the website traffic mother load.

Boy, are they ever wrong…

Anyone who has bought that type of content finds out rather quickly that their highly touted content IS NOT unique in any shape, form or fashion. REMEMBER: People and search engines are looking for unique content! Don't become one of the tens of thousands of LAZY people polluting the Internet with duplicate content secretly written by high school seniors trying to raise money to buy teenage gadgets.

All those PLR articles are going to do is get you slapped by the search engines.

Here’s a test to prove my point. Perform a search on this phrase, “Why Hire A Designer?” This is the title of an extremely popular PLR article that is probably posted to at least 3500 web pages and all most all of the article directories. What’s really humorous is if you searched, you’d find no less than one hundred and fifty people, all who claim to be the author!

ROTL! (Rolling on the floor laughing)

BWL (Bursting with laughter)

CST! (Can't stop laughing)

ANWWI (Alright Now Where Was I?)

The one place you WILL NOT find this article no matter how much you search is on the first page of any SERP where the keywords count. Why not? Because it has been dinged, red flagged, highlighted and alerted against more times than I care to count, I do have a life and wife, you know!

As time has progressed, many article directories (thankfully) have gotten smart and now advise authors up front as part of their posting polices, DON'T EVEN THINK ABOUT posting PLR articles! So in essence, the people who buy these PLR content packages are buying a bag of hyped up hot air that will cool down real fast! There is an update to the colloquial phrase, "Content is king!" It has been changed to, "Unique content is king!"